A Weekend With
A Weekend With was a boutique festival we created with equal emphasis on food and drink, as much as music and art.
Our target market was young-professional millennial DINKS (yours truly), who still wanted to attend music festivals, but had a more discerning palate.
We found an incredible 127-year-old former wine making facility with all of these crazy spaces and onsite accommodation and fell in love.
A huge part of the weekend was a 300-person communal dining experience on the opening night included in your ticket price, with the idea of bringing everyone together for a shared meal.
The rest of the weekend featured live music, DJ sets, wine tastings, hidden space and wellness activities.
What I Did
Venue Sourcing
Creative Direction
Licensing & Permits
Event Management
Ticketing & Promotion
Food & Beverage Curation
The Outcomes
Organised and delivered a 300-person, weekend long music, art, food, and beverage festival.
Curated all creative programming.
Secured required licences and permits.
Promoted and managed ticketing.
Created a bespoke, new type of festival.
