.jpg)
Daydreams x The Gasometer Hotel
Daydreams was a summer dance music party at The Gasometer on Sunday's between 2016 and 2020.
It was one of Melbourne's most iconic parties, attracting ~10,000 party people every season who often waited hours lining up to get inside.
It was a safe space for people to lose themselves on the dancefloor and a testing ground for up-and-coming DJs.
Clothing optional, watermelon compulsory.
.jpg)
.jpg)
What I Did
Food & Beverage Curation
Hospitality Consultation
Creative Direction
Partnerships
Promotion
Artist Booking
Mix Series Management
The Outcomes
Ran a one of Melbourne's most iconic dance parties.
Attracted ~40,000 punters.
Generated ~$1.8 million in revenue through bar sales.
Booked more than 300 individual DJs.
Purchased solar panels for the venue through ticket sales to make the party carbon neautral, baby.
Produced a canned beer line called Dream Ale with Bodriggy Brewing.
.jpg)
.jpg)
.jpg)
DEVELOPED BY DUMASTAR
