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Daydreams x The Gasometer Hotel

Daydreams was a summer dance music party at The Gasometer on Sunday's between 2016 and 2020.

It was one of Melbourne's most iconic parties, attracting ~10,000 party people every season who often waited hours lining up to get inside. 

It was a safe space for people to lose themselves on the dancefloor and a testing ground for up-and-coming DJs.

Clothing optional, watermelon compulsory.

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What I Did

Food & Beverage Curation

Hospitality Consultation

Creative Direction

Partnerships

Promotion

Artist Booking

Mix Series Management

The Outcomes

Ran a ​one of Melbourne's most iconic dance parties.

Attracted ~40,000 punters.

Generated  ~$1.8 million in revenue through bar sales.

Booked more than 300 individual DJs.

Purchased solar panels for the venue through ticket sales to make the party carbon neautral, baby.

Produced a canned beer line called Dream Ale with Bodriggy Brewing.

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DEVELOPED BY DUMASTAR

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